This is SmartBook
SmartBook is a patient relationship management system that makes it easy for eyecare professionals to just focus on patient care. SmartBook brings new and existing patients through best-in-class patient engagement strategies to build loyalty and encourage purchases.
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How it works
& PATIENT ENGAGEMENT TO:
Drive more patients to their local Essilor Expert through national media and targeted digital advertising tactics.
Offer online booking to help patients easily schedule appointments at their own convenience.
Deliver a personalized experience through email, text, and automated voice for more effective patient reach.
Increase frequency of return visits and purchases of premium products with powerful recall and tailored educational messaging.
SmartBook is available at NO COST for Vision Source, PERC, Opti-port, and EssilorLuxottica 360 Essilor Experts. As a plus-up, Vision Source Essilor Experts also get access to marketing technology partnerships that will enhance local search to make it easier for patients to discover your practice and book an exam.
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How it benefits your practice
SmartBook enhances the consumer advertising Essilor Experts already receive by providing a seamless online booking experience and expert patient messaging to ensure new patients become repeat customers. Benefits of SmartBook include:
Fewer no-shows through best-practice communication waterfall
More purchase-ready patients through branded messaging and product education
Increased practice efficiency with automated capabilities
Up to 10
per week for SmartBook customers over other Essilor Expert locations*
Over 30% Reduction in No Shows
using SmartBook communication services*
+$1,200 per week
in potential incremental product sales compared to non-SmartBook Essilor Expert locations*
—Dr. Gene Harrison
Vision Source of Oneonta
Vision Source Eye Center
of the Triad
—Dr. Shazeen Ali
Ranch Road Vision Source
*No Show vs. Industry Average, 2019. All other metrics: vs. non-SmartBook Essilor Experts, 2019