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There are a variety of progressive lenses to recommend to your patients, but not all lenses are created equal. When ECPs were asked to insist on Varilux for every presbyopic patient for 30 days, not only did they delight their patients with the sharp, seamless vision Varilux lenses provide, but they also created, trust, loyalty and increased profitability.

By recommending Varilux lenses to all your patients, you’ll grow your practice and show your patients that you won't compromise on their vision care.

Give them vision without limits.

Take The Varilux Challenge and Insist on Varilux lenses.

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It was a bigger shift than we expected and all our numbers say it was more profitable.





—BRIAN PADGHAM, O.D.
Guthrie Vision Source

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All in all it lets the patient know that I’m just not doing what’s easy, that I am there to kind of help meet their demands and give them the best eyewear and visual experience that they can have with their eyewear.

—WYNDE ASHEMAN, O.D.
Family Eye Care

REAL PATIENTS, HONEST REACTIONS

MAKING A MEMORABLE FIRST IMPRESSION

THE VALUE OF NATURAL VISION

Participants were compensated for their time. 
Their thoughts and reactions were captured before any knowledge that they were receiving Varilux lenses.

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